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On-device · GAN beauty · Real-time · Cross-platform

Face AR Beauty SDK

StyleGAN-based AI beautification with 106 / 240 facial landmarks. Retouching, reshaping, micro-plasty, AR makeup, LUT filters, generative AI effects, animated stickers and virtual background in one SDK for iOS, Android, Web, Windows, macOS and Flutter. 30 FPS at 1080p on mid-range devices.

  • Trusted by 1,000+ companies
  • 600M+ devices
  • 30+ countries
  • 12 years in video tech
Portrait before and after real-time processing with Meishe beauty SDK
  • 30 FPS 1080P, mid-range device
  • 106 / 240 Facial landmarks
  • < 20 ms Per-frame latency
  • iOS
  • Android
  • Web
  • Windows
  • macOS
  • Flutter
  • React Native
1,000+ Teams served
600M+ Devices reached
30+ Countries covered
12yrs In video technology
Capabilities

From GAN beauty to generative AI effects, one SDK

Face detection, skin retouching, reshaping, micro-plasty, makeup, filters, generative AI effects, animated stickers and virtual background all share one face engine and render pipeline. Enable modules per product, stack them freely, and expose every parameter to your own team.

GAN beauty · Core

Real skin, not a plastic mask

Unlike filter-based retouching, Meishe GAN beauty uses generative adversarial networks to enhance detail while preserving the user's own facial features — high fidelity, high naturalness.

The same portrait before and after processing: raw camera frame on the left, GAN beauty output on the right

High-precision face reconstruction

Built on an improved StyleGAN2/3 architecture trained on large-scale face data, modelling skin tone, texture and facial structure. Stays stable in low light, motion blur and occlusion.

Region-aware processing

Built-in semantic segmentation treats forehead, cheeks, nose and eye area differently: control shine on the T-zone while keeping lip texture, soften eye lines without blurring them.

Lighting consistency in video

Tracks lighting changes frame by frame so the look stays consistent across environments, with no flicker or jumping during long streaming or call sessions.

GAN beauty is available from SDK 3.15.0 and can be layered on the classic smoothing algorithms or used on its own. Validate the result on your own target devices.

Skin retouching

Four smoothing algorithms to pick from per audience — from texture-preserving to silky — plus multi-scale texture retention and layered blemish removal. Also whitening, skin tone (cool, warm, pink, tan), blush, sharpening and shine removal limited to areas outside the facial features.

Reshaping and micro-plasty

Eleven reshaping controls: slim face, narrow face, small face, forehead, chin, nose width, nose length, mouth, mouth corner, eye size, eyelid. Plus twelve micro-plasty items: head size, nose and eye refinement, bright eyes, nasolabial folds, dark circles, teeth, cheekbone, jaw and temples.

AR makeup

Nine makeup dimensions — lipstick, eyeliner, eyeshadow, contour, brows, blush, highlight, lashes, contact lenses — as single items or full looks. Every shade is adjustable, lips come in natural or glossy finish, and occlusion handles hand-to-face interaction.

Portrait filters and grading

Over 200 portrait filters plus custom 3DLUT and pnglut import with intensity control, and 14 adjustment dimensions including exposure, highlights, shadows, contrast, saturation, colour temperature, clarity, vignette and noise reduction. Authoring tools and training included.

Generative AI effects

Generative effects such as stylisation and AI portraits, on the same render pipeline as beautification, makeup and filters, processed on device.

Segmentation and virtual background

Hair-level portrait segmentation for background replacement, blur and keying, running on device with no green screen and stackable with beautification.

Animated stickers

2D and 3D stickers locked to facial landmarks, with mouth-open, blink and nod triggers plus gesture interaction; assets can be authored in-house. Avatars support 18 facial attributes, real-time expression driving and custom sculpting.

AR props and avatars

2D and 3D props, trigger effects, physics, 3D scenes and portrait segmentation, with a visual authoring tool so your team ships new effects without waiting on us.

One-tap beauty and global skin tones

Beauty templates bundle retouching, reshaping, micro-plasty and makeup into one-tap looks such as classic, natural, fair or male. A global skin-tone solution covers eight regions across nine levels, and smart beauty recommends settings by detected gender and face shape.

Want to see these capabilities in your own product? Share your requirements and get a trial SDK with license.

Specifications

The numbers engineering and procurement ask for

Measured on device, not in a slide. We can share a per-model benchmark report for your target devices before you commit to anything.

Platforms
iOS, Android, Web, Windows, macOS
Frameworks
Flutter, React Native, Electron
Real-time performance
30 FPS at 1080p on mid-range devices
Facial landmarks
106 & 240 facial landmarks, third-party points supported
Per-frame latency
Under 20 ms, processed on the device
SDK footprint
Under 10 MB, trimmed by enabled modules

Runs fully on device with no cloud dependency, so no camera frame leaves the device and effects keep working offline. See the RTC section below for integration coverage.

Ecosystem

Fits the RTC and streaming stack you already run

Meishe sits as a render layer between capture and encoding, so beautification and effects finish before the frame is pushed. No need to replace your RTC provider or rework the pipeline.

  • Huajiao Live
  • Tencent Cloud
  • Agora
  • ZEGOCLOUD
  • RongCloud
  • Amazon Web Services
  • Open-source WebRTC
  • Alibaba Cloud

Listed stacks are either pre-integrated or already running in customer projects. Anything not listed can be assessed against your existing capture and streaming pipeline.

Your RTC or streaming stack is not listed? We can assess it against your existing capture pipeline.

Why Meishe

The six questions that decide a beauty SDK

These are the key points buyers repeatedly confirm during evaluation; final details depend on each vendor's actual offering.

Meishe AI Beauty SDK compared with a typical alternative across six decision points
Comparison point Meishe AI Beauty SDK Typical alternative
Engine and output Own face engine and render pipeline; region-aware processing keeps skin texture Assembled third-party parts; flat global smoothing, limited control
Generative AI effects Generative AI effects built in, so stylised looks ship with a trend instead of a roadmap Fixed effect packs only; new looks wait on the vendor
Product range Beyond the beauty SDK, Meishe also ships audio and video SDKs, so capture, editing and beauty can come from one vendor Single-point beauty only; audio and video means another vendor
Stability and track record Founded in 2014, 12 years in audio and video, with long-running deployments across platforms Short company history; long-term maintenance unproven
Assets and roadmap Authoring tools for effects and AR props, bring your own assets and brand props Assets produced by the vendor; long lead times and unpredictable cost
Support and licensing Named technical contact, fast response; license by app package or device Ticket queues, slow turnaround, complex contract terms
Use cases

Built for the products people open every day

Different products care about different things: streaming cares about sustained frame rate, meetings care about privacy. Presets ship tuned per scenario.

Anchor on camera during a live streaming session

Live streaming

Skin tone stays stable under mixed lighting, and frame rate holds through long sessions with no thermal throttling.

Short-video capture UI with real-time preview

Short video and camera

Shoot and export in one pass. Retouch, filter and sticker layers stack together without extra round trips.

Multi-party video call in a meeting app

Video calling and meetings

Runs on device, so nothing is uploaded. Cleaner image with no lighting setup.

Host presenting products in a shopping live stream

E-commerce live shopping

Hosts stay camera-ready while product colour, texture and detail pass through untouched.

Teacher on camera in an online class

Online education

Tutors look clear and natural, with background replacement that keeps a home setup looking professional.

Subject framing herself with a smart capture device

Smart devices and photo booths

Runs fully offline, so kiosks and fixed-location capture devices need no connection.

Similar use case? Run the trial SDK on your target devices and measure quality and frame rate yourself.

Runs on the device, which answers the privacy question early

Most beauty SDK evaluations stall in security review. On-device processing removes the part reviewers push back on.

On-device inference

No camera frame is sent to a server, so there is nothing to store, transfer or leak.

Works offline

Effects keep running with no connection, including kiosks and fixed-location devices.

Easier compliance review

Local-only processing shortens security review and DPA work under GDPR, CCPA and PIPL.

Integration

Three steps, starting with a real device test

The risk in choosing a beauty SDK is not seeing it on your own hardware. We get the trial running first and talk commercial terms after.

Get a trial build

Share your platforms and target devices. We send a trial SDK and license so you can measure on real hardware.

Integrate with the samples

Per-platform demos, integration docs and preset parameter bundles for streaming, short video and calling.

Tune and ship

Our engineers join the integration, tune performance on your device list and help with pre-launch stress tests.

  • Samples and docs for every supported platform
  • Named technical contact throughout integration
  • SDK updates included during the contract term

Need technical support during evaluation? Submit your requirements and a specialist picks it up with a trial SDK.

FAQ

What buyers and engineers ask us first

Can we license only the beautification module?

Yes. Beautification, reshaping, makeup, filters, stickers and background separation can be combined module by module. Exact packaging is confirmed with sales.

Does it really run offline, and where is the data processed?

On the device. Detection, beautification and effects run locally, no camera frame is uploaded, and the SDK keeps working without a connection.

We already run Agora, ZEGOCLOUD or WebRTC. Does it fit?

Yes. Meishe drops into your existing capture and streaming pipeline as a render layer, with pre-integration samples for common RTC stacks.

Is there a free version? How do the trial and licensing work?

There is no permanently free commercial version. You receive a free trial SDK and license to validate on your own devices; commercial licensing is per app package or per device, quoted per scenario.

Can you tune the look to match our brand?

Yes. Every parameter is exposed, you can supply your own LUTs and sticker assets, and custom looks or device-specific tuning are scoped as custom work.