The Cost of MAU-Based SDK Pricing

MAU pricing — billing by monthly active users — markets itself as startup-friendly: cheap while small, pay for what you use. The mechanics deserve a harder look: it is a meter on your success, and the bill it produces behaves very differently from a scoped license as your product grows. This guide examines the cost curve honestly, including when MAU is the right call. 1. How the meter behaves The…